In addition to being Research Director at imarklab, Alexandre Tellier teaches Web analytics at HEC Montreal. He is specialised in digital marketing and e-commerce measurements. His main goal is to make these measurements reachable and profitable for businesses. He combines methods such as Web analytics, expert evaluation and surveys to make his analysis richer. He led research projects for businesses from different industries to help them evaluate and optimize their interactive presence. Since 2011, he also acts as Senior Analyst for imarkscore. This score allows imarklab to evaluate the interactive presence of Quebec-based companies.