Gabriel Alberola is Analyst at imarklab and cumulates more than ten years of experience in graphic design. His design and multimedia knowledge combined to his experience in digital marketing allowed him to optimize the user experience provided in many Web and mobile projects. He is also behind imarklab’s visual identity. Holder of a Bachelor’s degree in business administration, he will soon complete his Master’s degree in at HEC Montreal. He has been working on mobile payment, an emerging technology that will probably spread significantly in the next years. This research project is representative of his passion for new technologies.