What Is A/B Testing?
A/B testing compares the performance of a webpage variation to its original version. Typically, the comparison is achieved based on conversion rate. As an example, the proportions of users that complete a transaction or click on the contact button could be compared. In the end, the variation with the best performance is chosen over the others (e.g., best conversion rate).
At imarklab, we rely on a combination of research methods. This is why we provide you with an expert analysis designed to be used with results from A/B testing.
Why Do A/B Testing?
A/B testing is used to test the impact of changes made on a webpage and see which changes perform best to convert your users into clients. This method can help you decide where to locate the button “Add to Shopping Cart” on your product pages. It could also be used to decide where to insert a call-to-action to encourage visitors to contact you on the page describing your services. Keep in mind that design changes that appear to be minor can in fact have significant impact on your sales.
You wish to validate the position of different items on your webpages or compare more variations of a same page? Our team can assist you in the realization of A/B tests and the following analysis.
What Is the Process Surrounding A/B Testing?
Our team of experts sits with you to better understand the design choices you need to make. This preliminary step will tell us if A/B testing is relevant and in which order tests should be conducted. Once we agree on the procedure, imarklab takes care of setting-up and launching the tests.
In the end, we provide you with a detailed report that includes an expert point of view on the results to guide your decision-making process.
You need to have a deeper understanding of your users? You want to test the whole experience provided by your website? Usability testing is a method used to identify the strengths and weaknesses of a website or mobile app.