Sponsored by Tobii, Eye Track Behavior is a small size conference dedicated to eye tracking research. Research studies accross the marketing, usability, education and medical fields using eye tracking were presented during a one and half-day conference on Sept. 11-12. It was fascinating actually to witness how such varied expertises could still share common concerns about pixel, screen […]
About Sandrine Prom Tep
Sandrine Prom Tep is specialised in research projects related to the final user experience. In addition to her role at imarklab, she is an Interactive Marketing Professor at the UQAM School of Management and used to be a Lecturer at HEC Montreal. She used to teach several digital marketing courses. She started her career as an independent Usability Consultant. Therefore, her approach to Web ergonomics is based on more than ten years of practice, research and training. She wrote her Ph.D. thesis about online user generated content, which allowed her to develop a deep understanding of the Web 2.0 phenomena.
Entries by Sandrine Prom Tep
As emotions are part of everyone’s experience, emotional design entails relating to people effectively with your product design or its interface design. The role of emotions is to help signal and reveal the unconscious processes underlying behaviors. Therefore, if you are launching a new product or an advertising campaign, evaluating emotional engagement before its launch […]
I attended Jeremiah Owyang’s talk at the 2012 Webcom edition in Montreal on Wednesday May 16. Here we are two months later, time flies but the interest for the topic is still up-to-date! Most people tweeted and talked about his conference focusing on the 3 future trends he stated and for which he offered lots […]
“So, goodbye and thank you UPA. But get ready people, and say Hello and Welcome to the NEW. The UXPA.” Here are the final words of Ronnie Battista’s talk at the UPA2012 Conference. UPA’s treasurer announced the evolution of the Usability Professionals Association (UPA) to the User Experience Professionals Association (UXPA).