Putting Chatbots to the Test: Is Artifical Intelligence Better Than Websites?

Chatbots are robots that simulate conversation with human users through instant messaging services like Facebook Messenger. In the last year, several brands launched chatbots and promoted them heavily…

Remote Usability Testing: Pros and Cons

I love usability testing but I have to admit, in-lab tests can be challenging to set up. Research facilities, a qualified moderator, participants willing to commute at a specific date and time and, let’s…
Arbre de décision de la recherche utilisateur

Usability Research Decision Tree

You want to do a user-centered website or app redesign but are unsure which approach to opt for? We built this decision tree to help you choose the best approach! EnregistrerEnregistrer Enre…
étudiants qui graduent

Four Simple Guidelines to Improve University Websites

In the last few years, imarklab has undertaken many website optimization projects in the world of higher education. Every one of those projects had a similar objective: make the student experience on the…

Who Are the Modern Students?

If you've been a university student in the last few years, you definitely had to live through multiple frustrations when using your school’s online platforms. Technology has brought lasting change…
Marche à suivre pour de la recherche utilisateur à petit budget

User Research on a Budget

In May, we published 5 facts about usability testing (supported by numbers) to show you how relevant it is. In a perfect world, all companies would do user research regularly. In the real world, budget…
Angry user that sees a pre-roll ad before a panda video on YouTube

Balance Advertising and Content on Your Website to Avoid Chasing Your Visitors

In Canada, about 17% of Internet users used ad blockers like AdBlock in 2016. In the United States, we estimate that 25% of Internet users will use ad blockers in 2017. Why do Internet users hate ads so…

Get Quick Results with Agile Usability Testing

In Web development as in everything else, cycles are short. Agility is the name of the game. In such a setting, you might think that usability testing is a luxury you can’t afford. Obviously, you can’t…
Agile Usability Testing Participants

Agile Usability Testing to Meet Your Tights Deadlines

Do you need to quickly test a website or app? We offer agile usability testing to help you meet your deadlines. We plan several test sessions on flexible dates for you to benefit from user feedback…
Chip Wilson from Lululemon vs. Michael Mccain from Maple Leaf Foods

Apologies and Emotions: What Makes a Good Apology Speech?

People are more connected than ever. As social media gains popularity, managing public relations becomes trickier. What used to be an insignificant faux pas can now turn into an international scandal instantly.…