tests utilisateurs

5 Facts About Usability Testing

A lot of marketers still have questions about usability testing. Is it necessary? Is it useful? What is the purpose? Is it difficult to implement? If it's your case, here are five facts about usability…
Lunettes oculométriques SMI

Eye Tracking Study at the SAQ: Grab Consumers' Attention Online vs. In-Store

Last December, we used mobile eye tracking to identify good practices to grab consumers' attention in an SAQ store. We worked with SAQ and OPTECH to see what grabs clients' attention in the aisles…
Optimiser les applications éducatives grâce aux tests utilisateurs

Improving Educational Applications for Children Through Usability Testing

In 2016, we worked with Houghton Mifflin Harcourt (HMH), a global learning company, to conduct usability tests in Texas, USA. HMH specializes in educational content, services and cutting edge technology…
Participante portant des lunettes oculométriques et regardant une bouteille dans une succursale de la SAQ

How to Get Clients' Attention In-Store: Eye Tracking Study at the SAQ

Brandy to add a twist to an eggnog recipe, vodka to create a festive punch, champagne to welcome 2017… We rarely run out of options for Holiday toasts. We recently collaborated with SAQ and OPTECH, a…

5 Steps for Great Usability Testing

Usability testing, also known as UX testing, is one of the best tools to get your user's pulse. The basics of usability testing are simple: we sit a user in front of a website and ask him or her to complete…
cognitive-load-pupil-dilation

Pupil Dilation and Cognitive Load: Usability Testing Innovations

We test websites because it’s still the best way to directly collect users’ point of view. It’s often the only way organizations can see how people actually use their website. For that alone, usability…
card-sorting

6 Principles to Understand Card Sorting and Tree Testing

First, let’s define the two methodologies: Card sorting: research methodology used to better understand how users group concepts by having them sort, categorize and group cards on which are written…
Internet of Things

RIoT: Revolution of Internet of Things

The internet or the World Wide Web was a huge breakthrough in the late 80s and early 90s; connecting computers changed the way we live.  A few years later, connecting people became possible thanks to…

Facial Expressions and Survey to Measure the Effectiveness of 10 Ads

What happens when we combine traditional research and new technology to measure advertising effectiveness? To put this to the test, we worked with Leger to evaluate video ads with actual consumers. Specifically,…

Measure of the Emotional Reaction to Christmas Adverts from Toys R Us, The Body Shop, IKEA and Coca Coca

At imarklab and Leger, research is our core business. As passionate researchers, we like to continually investigate our own research methods. We have recently been interested in emotions measurement through…