Is There a Viral Video Recipe?

For online marketers, creating a viral video often seems like winning the lottery. If it is your lucky day and you play your cards wisely (create and publish the right content at the right time), it could…

Eye Tracking in a Physical Store: A Case Study

For retailers, the physical store is a critical touch point with consumers. Despite this, retailers’ product display strategy remains reactive and is mostly based on past initiatives. Compared to online…

imarklab's Role in the CEFRIO's Research Project on Equity Crowdfunding

In 2014, the CEFRIO asked imarklab to conduct usability testing for a research project on equity crowdfunding. This research was a collaboration with the Autorité des marchés financiers (AMF) with the…

The Sharing Economy in terms of Websites Features

“Instead of buying and owning products, consumers are increasingly interested in leasing and sharing them.” (Matzler, Veider and Kathan, 2015) Collaborative consumption is trending. According to La…

The Impact Black Friday & Cyber Monday Have on E-commerce and How to Prepare for the Big Hit

♪Shopping, shopping time is here♪ Black Friday and Cyber Monday are right around the corner and your e-commerce business must be prepared as it is expected to be one of the biggest year yet…

Eye Track Behavior 2014: A personal account of the conference

Sponsored by Tobii, Eye Track Behavior is a small size conference dedicated to eye tracking research. Research studies accross the marketing, usability, education and medical fields using eye tracking…

Multichannel Back-to-School Shopping

The second half of September is beginning and many parents are still rushing to complete their back-to-school shopping online on multiple devices or in-store. In both cases, smartphones have probably been…

Instant E-commerce Builders are multiplying on the Web

What if you could become an online store owner in five minutes? Engaging in e-commerce used to be an enormous commitment for businesses. Then, e-commerce platforms came in the portrait and made the process…

What is a Good Social and Visual Commerce Strategy?

Facebook comes fourth for average order value As the number of social media users drastically increased in the last years, social commerce naturally became part of any good e-commerce strategy. Business…

Emotional Design and Consumer Behavior

As emotions are part of everyone’s experience, emotional design entails relating to people effectively with your product design or its interface design. The role of emotions is to help signal and reveal…