Why consumers abandon their shopping carts?

Online shopping cart abandonment can be defined as the action of placing one or more products in a shopping cart then exiting the shopping session without completing the purchase of previously selected…

Measuring ROI in social media: essential or useless?

Marketers often disagree on the best way to measure return on investment when it comes to social media. We do not even agree on the necessity of such a measure. Then again, setting objectives and measuring…

Social journey and corporate evolution by Jeremiah Owyang

I attended Jeremiah Owyang’s talk  at the 2012 Webcom edition in Montreal on Wednesday May 16. Here we are two months later, time flies but the interest for the topic is still up-to-date! Most people…

Hello UXPA. Bye bye UPA.

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"So, goodbye and thank you UPA. But get ready people, and say Hello and Welcome to the NEW. The UXPA." Here are the final words of Ronnie Battista's talk at the UPA2012 Conference. UPA's treasurer announced…