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Apologies and Emotions: What Makes a Good Apology Speech?

People are more connected than ever. As social media gains popularity, managing public relations becomes trickier. What used to be an insignificant faux pas can now turn into an international scandal instantly. In case of faux pas, brands now make sure to provide their clients with explanations or apologize if needed. Consumers seek authenticity so apologizing often seems like the best way to go. Read more