Posts

Eye Tracking Study at the SAQ: Grab Consumers’ Attention Online vs. In-Store

Last December, we used mobile eye tracking to identify good practices to grab consumers’ attention in an SAQ store. We worked with SAQ and OPTECH to see what grabs clients’ attention in the aisles and how product positioning impacts choice. Our study also had an online portion where we asked consumers to select the same products on SAQ’s online store. In this post, we will focus on online shopping experience based on results from the Web portion of our study. Our objective: find what grabs consumers’ attention online and how online and in-store experiences compare.  Read more

How to Get Clients’ Attention In-Store: Eye Tracking Study at the SAQ

Brandy to add a twist to an eggnog recipe, vodka to create a festive punch, champagne to welcome 2017… We rarely run out of options for Holiday toasts. We recently collaborated with SAQ and OPTECH, a centre for applied research and technology in optics/photonics, to study  in-store consumer behavior. We used mobile eye tracking to measure where consumers were looking while shopping at the SAQ to plan a Holiday party. Our objective: find out what grabs clients’ attention in the aisles and how product positioning impact their product choice. Read more