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User Research on a Budget

In May, we published 5 facts about usability testing (supported by numbers) to show you how relevant it is. In a perfect world, all companies would do user research regularly. In the real world, budget is often an issue. Believe it or not, user research can be cheap even if you work with user experience professionals. At imarklab, we often adapt our approach to tight research budgets, especially when we work with small and medium-sized businesses. Sceptical? Keep reading for a few tricks… Read more