Posts

Usability Research Decision Tree

You want to do a user-centered website or app redesign but are unsure which approach to opt for? We built this decision tree to help you choose the best approach! Read more

User Research on a Budget

In May, we published 5 facts about usability testing (supported by numbers) to show you how relevant it is. In a perfect world, all companies would do user research regularly. In the real world, budget is often an issue. Believe it or not, user research can be cheap even if you work with user experience professionals. At imarklab, we often adapt our approach to tight research budgets, especially when we work with small and medium-sized businesses. Sceptical? Keep reading for a few tricks… Read more