Articles

Instagram : une plateforme d’expériences

« Soyez présents sur les médias sociaux ! Créez du contenu ! » 

C’est la recommandation de l’heure lorsqu’il est question de Web social.

Vous pouvez vous inspirer de Nike, car c’est l’exemple parfait. L’entreprise entretient une communauté de marque solide sur tous les réseaux sociaux tendances : Facebook, Twitter, Instagram, YouTube, etc. Maintenant, soyons réalistes : Les PME n’ont souvent pas les ressources nécessaires pour se démarquer sur le Word Wide (Social) Web, ce qui les force à faire des choix. Lire la suite

What is a Good Social and Visual Commerce Strategy?

Facebook comes fourth for average order value

As the number of social media users drastically increased in the last years, social commerce naturally became part of any good e-commerce strategy. Business owners are slowly getting comfortable with the idea of using social networking technologies as online sales drivers. In fact, social media is now perceived as a bridge that can connect consumers to retailers. A recent research by Shopify found that Facebook was the top social commerce site worldwide. This certainly does not come as a surprise considering that being on Facebook is almost a prerequisite for most businesses. However, it seems that this popular social media is not the leader in term of average order value…

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