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Why consumers abandon their shopping carts?

Online shopping cart abandonment can be defined as the action of placing one or more products in a shopping cart then exiting the shopping session without completing the purchase of previously selected items (Kukar-Kinney and Close, 2009).

This blog post aims at a better understanding of online shopping cart abandonment through the identification of factors associated with this behavior. Indeed, it seems that factors associated with the price of the product, the usability of the site, the lack of information about the products, the lack of options for delivery or payment, confidentiality of data as well as the reputation of the company are responsible for the abandonment of shopping carts.

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